Salesforce Marketing Cloud Email Specialist Exam Questions

Salesforce Marketing Cloud Email Specialist Exam Topics - You’ll Be Tested On

The Salesforce Marketing Cloud Email Specialist exam assesses your expertise in crafting and managing email campaigns within the Salesforce ecosystem. It covers a wide range of topics, including email design and development, deliverability and compliance, automation and personalization, and email program management. You'll delve into email template creation, understanding HTML and AMPscript, and ensuring optimal rendering across various email clients. The exam also emphasizes the importance of email deliverability, with a focus on authentication, reputation management, and spam prevention techniques. Additionally, you'll explore strategies for personalizing email content, leveraging data-driven insights, and creating dynamic, relevant experiences for your audience. Campaign management and automation are key aspects, covering topics like journey builder, automation studio, and email marketing best practices. Finally, the exam assesses your ability to analyze and optimize email programs, utilizing reporting and analytics tools to measure success and make data-driven improvements.